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Lionel's Thoughts @ Videomercials
Wednesday, 20 June 2007
The "brand" of Videomercials is coming!!

I think it's about time that I start introducing 50's and 60's commercials to my library; I want to cover every TV decade so this site can appeal to other groups besides the seventies, eighties, and nineties crowd.

In the very near future (I'm not saying when) my entire collection will have a "Videomercials.TV" watermark on the bottom corner of the footage. I didn't want to resort to do this but I have no choice, or else I will be out of business. I'm discovering an increasing amount of individuals either reselling copies of some of my volumes and claiming to have compiled them or they're being uploaded on websites. And they certainly haven't told their visitors where the footage came from else I would have gotten extra traffic from these sites.

Some of them are even putting their site's logo in the commercials, but no one stops to think where it came from and who compiled it. I obviously had plenty of time on my hands to be able to make so many of these volumes and to maintain this website. And the way I see it is if they can brand the footage, then why can't I? It's only fair. But certainly, my branding will discourage the copycats and the exploiters who upload footage from my collection. 

And I'm sure none of them are dedicated enough to sit there and edit in a little over 200 commercials for 3 to 4 hours. It isn't fair to me. I know there are jeering and jealous people who wish only the worse for this website and even though they hate it, they'll come back to observe it, and to see if I've been "SHUT DOWN".

The watermark logo in the footage will brand my entire collection to prevent individuals from "stepping on my toes" and purposely exploiting this service. This is also necessary to prevent people from trading me copies of commercials from my own collection (which has happened before.)

I wanted the commercials to be plain and original as the day it was broadcasted, but this concept is now proving to be a failure for my business... it's like what mom use to say: "It takes one bad apple to spoil up the whole bunch."

I don't think people realize that I'm in this for the long haul, and that this is not some "fly by night" or some "here today, gone tomorrow" type of service. They'll know when they see "Volume 100" listed on "Page 10" which is a very realistic goal considering the backlog of commercials that I haven't got around to making into a volume yet.

I'll keep you posted on any other developments.


Posted by Lionel at 1:12 PM EDT
Updated: Wednesday, 20 June 2007 9:48 PM EDT

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